It’s also a way of significantly widening the community of both Soundrop and Spotify users. In the corner of every playlist, Soundrop also gives a link to Spotify itself, encouraging people to download its desktop app.
It’s more targeted to all the YouTube users out there that now can get curated playlists, and piggy back on all the great curation from all the Spotify users,” he notes. Instead, what it does is introduce both Soundrop’s platform, and the music services it aggregates, to a different audience. While Spotify is now available in 28 markets (after adding its first territories in Asia and Latin America earlier in April), Soundrop’s web app is global: wherever Spotify does not work, Soundrop reverts to searching and using tracks posted on YouTube and Vevo.Ĭo-founder and CEO Inge-Andre Sandvik points out that this is not about creating a competing service for Spotify itself on the web. The web app is the latest product in a series that also includes a Spotify app and the ability to access rooms via Facebook embeds. The latest iteration: a new web version, now out in beta, which lets users tap into existing listening rooms based on artists, genres and moods, using Spotify’s move to the web as a way of building out part of the audio component, and synchronising those tracks with videos from YouTube.
Soundrop, the popular social and interactive “listening room” music service that first launched as an app on Spotify, continues to branch out and become ever-more ubiquitous.
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